The Power of Words is Your Ads Power. Words can not only affect people's minds but can completely change their perceptions of certain things. Words have the power of persuasion to attract and motivate. This method has been used by politicians, public relations personnel, and even by parents when delivering their messages. These words are known as strong words and can do wonders when used in advertisements.
New or better words create curiosity. The customer gets the impression that the product is something different from the others and he tries to get it before other people do it to have an edge over the others.
Laundry products are always advertised as new and better products, from year to year. Although it can be an improved new version of existing products, the strength of words and products reinforces each other's strengths.
Example of the Power of Words in Ads
For example, 'money back guarantee', has become strong words that help gain trust from customers. This is a necessity that must be taken to print these words in the ad closing row. After this sentence, the payment method and how the money will be returned if the customer is not satisfied must be stated.Most advertisements that achieve great success have little secrets that are known to cause curiosity in the reader. People thirst for knowledge, they want to know what other people don't know. They think that there is some important information missing because they have not yet gotten success in something special.
The words 'Insiders say that' are almost similar to the word 'secret'. It provides information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be disclosed to him.
The word free in a headline of a message is truly amazing. The reader can easily absorb the contents of the message, except and until something free is really given to the customer in reality.
With any changes, if the company deceives customers into paying money for something, which should be free, the customer's trust is lost instantly. Usually the FREE word is spelled as FR ~ E on a website because ISPs filter messages that have the actual word, think of it as a kind of spam.
You are the most important word that must be used in advertising. This immediately shows the benefit to the customer, if he buys a particular product or service. Step into the customer's shoes and try to record points that will be useful and what points will reduce interest.
The benefits must then be referred to the customer by dealing with 'You'. The customer feels that he is being talked to directly.
The word 'Immediately' rings in an emergency. This can be interpreted as wait Don't wait anymore, get it now! 'This motivates customers to take necessary and fast actions.
Strength itself is a strong word. Give that power to consumers and see the magic. This gives consumers the feeling that they can have something they don't have until now and this can make it reach the impossible.
The basis of an advertisement that targets great success is understanding consumer needs and then designing the appropriate ad. Only stating the benefits of using company products or services is not enough. The sentence must be designed so that the customer must see the superiority in the product.
For example, when advertising for digital cameras, just stating that the camera memory installed is 1 GB, it won't do the trick. Instead, the sentence must be converted into enough memory to store 350 images or 50 videos. The solution to customer problems is reflected in this sentence.
Ideas can be seen and taken from brand advertisements that are similar to how sentences are written and placed in advertisements. After framing the sentence, adding strong words to spice up the ad will definitely create a winning ad campaign. https://bit.ly/2Lzy470