Advertise on Video Games (Advergaming). The practice of using video games to promote certain products or organizations is known as "Advergaming". Wired Magazine first used this term in the article column to describe a free online game commissioning by large companies, in 2001. There are three categories of Advergaming that you must know, namely; BTL Advergaming, ATL Advergaming, and TTL Advergaming.
ATL Advergaming can be explained vaguely as a promotional video game. This business combines interactive video games on their website to create more awareness about their products among website blog visitors.
This method is also used to attract more visitors to the site and to increase the flow of traffic on the website. If the game is made for product ads, the product is highlighted in the game.
Big Companies on Advergaming
Before the invention of the internet, floppy disks and compact discs were then used as media to promote games and in certain products. Starting with a floppy disk is basically to create awareness and product promotion. The first Advergame was distributed by American Home Food, developed by Chef Boyardee.Taco Bell and Coca Cola followed it by giving disk customers a promotional game. The first advergame distributed on compact disks was Chex and General Mill. The graphics of these games have matured from flash arcade style to three dimensions.
BTL Advergaming consists of recruitment tools such as in-game, militia, and edutainment advertisements. Usually certain company mascots are portrayed as heroes in the game. Pepsi man and Burger man are mascot used in promotional games designed by Pepsi and Burger King.
The storyline of these games can be commercial, educational or political in nature as games made by the American Army to attract more young people to devote their lives as soldiers and also games intended to promote sports such as Formula One racing are also part of the technique this.
In-game advertising is a more commercial type and is targeted purely for product promotion through games. This really takes and even films are promoted by this method. Like on the film's website, The Mummy, there are games that have a storyline that is similar to the film and the player is given knowledge of the facts about the film and its subject, Mummy Egypt. Advergaming education refers to games that describe moral messages to players.
These games can also act as their own advertising media like in the EA Sports video game; Pepsi banners cover the game frame. By using this strategy companies can provide low prices or free games to consumers. This method is also quite effective in reducing the price of games which have a high monthly fee.
Advergaming TTL or through the Advergaming line is the rarest form of Advergaming. The URL link is embedded into a game that brings players to a web page, which has BTL Advergaming. Different methods are used to attract players to certain web pages.
In the game "Enter the Matrix" a hyperlink URL is depicted in the background, which is forced by the player to click to learn the facts related to the next level plot and at the same time advertise about the product. Curiosity to learn about game themes attract players, although it may not need to click to finish the game.
This type of game is usually known as a chase because one link will lead to another. Website visitors are sometimes tempted by gifts to ask them to click on the URL.
This advertising technique is very useful because it not only creates awareness among players but also among friends who land on the website at the suggestion of friends. Advergaming success depends on word of mouth and thus also known as viral marketing. In 2004, the industry generated around $83.6 million and involved 105 million players. https://bit.ly/2J4pb3h