Search Engine Optimization and Advertisement. In today's internet-savvy world, it is common for every business to have a website that most of them use to advertise their products and services. With the advent of search engines, customers are becoming increasingly easy to find items online.
In order for a website to succeed, the link must land on the first three pages that are carried by the search engine and the page rank must be high which means many visitors come to the site or blog. This can be achieved by applying search engine optimization or what is known as SEO. This is a marketing strategy that improves the quality and quantity of traffic to a particular website through a search engine.
Search Engine Optimization aka SEO
SEO not only affects search engine results, but also image search, video search and industry-specific vertical search engines. This determines how a search algorithm works and looks for what is popular with people.When a website link is sent to a search engine, spiders crawl the page to collect links that lead to other pages and store those pages on the search engine server. Information collected from these pages is sent to indexers, whose job is to extract information from these pages such as keywords and weight, location of pages and other links that are stored for future spiders to crawl.
Initially, the search engine optimization algorithm depends on keywords, Meta tags, and index files provided by Webmasters. Meta tags provide information about certain pages, but using them to index pages does not prove successful because some Webmasters add irrelevant Meta tags to increase the number of hits and generate large ad revenue.
They even changed the HTML of the webpage to achieve a good ranking for the page. But this is a case of abuse because of taking irrelevant pages.
Search engines then start using complex ranking algorithms, which are difficult for webmasters to manipulate so as to give genuine results to web surfers. Web page ranking is calculated mathematically based on the function using the strength and quantity of incoming links.
The higher the page rank, the more opportunities a person has to see. The algorithm is then developed which considers various factors on other pages such as rankings and factors outside the page such as hyperlinks.
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Because webmasters cannot manipulate page rank, they start exchanging, selling and buying links, which leads to spamming links and even the creation of many sites dedicated to this purpose.Algorithms become more complex every day and the top search engines keep their algorithms secret. When SEO costs increase, advertisers are bound to pay for it, which ultimately results in high-quality web pages.
Although investing in SEO is very useful, but at the same time it is risky because without prior notice the algorithm used will change and the search engine will stop directing visitors to the page.
Many consultants are available on the market that provide SEO services. They manipulate the HTML source code of websites such as menus, shopping carts, and sometimes even website content to attract more traffic.
Search engines like Yahoo have algorithms that extract pages that don't match page rank but are based on cost-per-click or set costs, that is, if the advertiser wants the page that displays the ad to be displayed, he is expected to pay money for it.
This is a point of controversy, because only large businesses will be able to increase the number of clicks on their pages but not small businesses that might have a better quality page.
Google Ad Words explores advertisements whose words are typed in the search box by surfers. The Million Dollar website starts the concept of Pixel advertising, which is a type of graphic ad. Depending on the pixel, the space is sold to advertisers.
Keyword advertising involves advertisers who buy the URL of a site and place their ad on that location. So SEO is a market in itself that produces great results for businesses on the Internet. https://bit.ly/2H0a6MN