Why Advertisers Choose Google Adsense? Google has become the largest information search engine on the web today. It controls more than 60% of internet searches, and with that he controls pay-per-click advertising (pay per click). PPC involves advertisers paying rates for each click through (CTR) where advertisers set. As their budget continues to increase, their position continues to increase, and when that increased position occurs, they get more traffic to their website.
This has caused more than 140,000 companies to choose to advertise with them, and they advertise in several ways. The first way is through appearing on Google search, the second is through appearing on the distributor's website, and the third is through appearing in the search results of distributors. When advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors too?
Reasons for Advertisers to Choose Adsense
One reason is scalability. Those who initially choose to advertise on search results and who get ROI (return on investment) will decide at one point that they need to identify other advertising opportunities.With thousands of websites that have the capacity to display their ads, advertisers can get further exposure very quickly.
Another reason why advertisers choose to advertise on the Google distributor's website is because they get further exposure. 60% of internet users do not use Google, so advertisers can attract a wider audience by choosing to choose a distribution channel.
Many blogs and website users may be looking to buy products such as telephones, but instead of finding websites that sell such products, they find articles. If the article is on a website that contains Adsense, advertisers cannot help using this channel to penetrate their audience.
Another reason advertisers prefer google adsense is because they trust Google as the source of their website traffic. The company is known as a pleasant ethical company for working while providing free services to millions of people around the world. Advertisers feel that the money invested with Google is safe.
Apart from the unavoidable evolution of click fraud and losses for advertisers, they seem to understand that this is a problem that Google wants to stop and will eventually be expected. Advertisers are happy that Google acknowledges the issue of going out and providing a suitable refund.
Trust in Google also comes from trust in prices. Prices are determined by market forces and therefore advertisers never feel that the publisher or Google is too expensive. This means that as long as advertisers can advertise, they will continue to do so, if not at the same rate.
Another powerful advantage for advertisers is that they can appear when publishers promote their services. An example of this can be seen if you are considering a publisher discussing the benefits of new IT software.
If a software retailer appears on a website then surely they will be the source from which web surfers will buy the product. If the surfer is not interested, you can argue that they will not click on the ad.
Services provided by Google have created opportunities for businesses of all sizes to advertise. Even though the problem of click fraud still disrupts the service until it is widely considered the best.
New businesses are trying to promote themselves on the web, while established brands also choose to attract interest in their services using the same technique. https://bit.ly/2LpWJeq