Where Adsense Must Appear. When deciding whether to add Adsense to your website, there are several factors that need to be considered. Many feel that it reduces their brand, while others see it as a useful tool for visitors who generate income and make their content profitable.
The choices can mostly lead to the commercial goals and objectives of your website blog. Many businesses that sell products decide to place Adsense ads on their website. This seems to be a strange choice, opening opportunities for competitors to promote their services or products to your potential customer base.
Many publishers claim that they only do this to allow companies that provide additional services to advertise. This claim has several advantages, because those who for example sell pillows can provide opportunities for those who sell beds to advertise.
Even though this makes sense, there are still online retailers that allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise on your website.
One is that in the end if visitors want to see your competition, they will be able to see it through Google search. This might be true but the thought of established brands like Coco-cola that have Pepsi ads on their website is not even possible.
Adsense Placement Factor
Another factor that is considered in this situation is that the publisher does not feel that Adsense is effective in making conversions. They feel that visitors who click on ads are not highly qualified customers, because they will quickly navigate to the material or product that interests them if they are.Although Adsense is a questionable choice for online retailers, it is definitely a good additional service for other types of online publishers. For example, free blogging service providers like dictionary.com get very high levels of traffic, and can make their services profitable through adsense.
This has been the case for Blogger who initially provided free content, because they could not reach the scale needed to contract with advertisers directly.
This can also apply to other services that were previously free, including a broader form of information broadcasting, and news for example. In 2006 a man who later published the selected video claimed to make $ 19,000 per month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) he achieved. The thought of success like this has become a major factor in stimulating online publishers to choose Adsense.
Many publishers claim that Google Adsense has made their blog sites look more professional. Those who can contract with advertisers are generally seen providing services with great appeal, and therefore those who are not familiar with this program may feel that Adsense advertisers are in this position.
But Adsense, also equated with publishers who use pure services to provide links to advertisements. Everyone has done a Google search, clicked on an Adwords ad and entered a website that read the top ten resources ... This is a big problem, like most things that make surfers feel frustrated.
If people see that an ad is said by Google, and they then see an ad by Google on another site, they can align the site with consumer-friendly practices. Therefore this is a problem that Google must overcome, to maintain Adsense as a service that has a good reputation.
Regardless of the disadvantages and websites whose services might be inappropriate, it is still a useful tool for website visitors. Those who visit the website, and click on links provide income for publishers, while those who provide free services can generate income.
The only fear that Google has, is that the rival PPC program offers better offers to publishers and they decide to go elsewhere, so bring advertisers with them. However, in the end it is best for advertisers and publishers if they are mostly fixed on the same PPC circuit. https://bit.ly/2Y9aiAw