What's the disadvantage of Google Adsense. Because adsense is the most popular publisher program for advertising Price per Click, weaknesses and losses still exist. Since the beginning advertisers have chosen to advertise in searches because they feel that visitors will be less targeted.
This is sincere and reasonable concern. If you visit a website, and see an ad, you probably don't concentrate too much on the content.
Adsense has also become very popular so people can distinguish them from other ads. Therefore people can choose to ignore them without paying them. This has become a hot topic discussed by Blogger and one that can contain a lot of truth.
Many blame Google for this, and their decision to enter text that says "advertising by Google" under the ad.
Adsense Disadvantage
Many publishers also fail to get the income they expect when starting the program. Those who only get 30-40 visitors a day to their website will not produce even a dollar a day. Many advertisers talk about rates like 1.5% - 5% for traffic to click conversions, while only getting around $0.10 per click.Mathematics doesn't work properly, but you can't blame advertisers or Google if you don't generate enough traffic. The key is to bring targeted traffic to your website that tends to click on ads, but it is said that it might be easier on other programs that allow numbers like 75% of ad revenue for publishers.
Another disadvantage in adsense is that it almost becomes tacky. His appearance on a website that is generally designed in a DIY style has made people connect it inseparably. This can only be handled through adsense which has become more attractive to big brands, while those who currently use adsense are limited.
Google Adsense also has to overcome the problem of click fraud which is estimated to count more than 15% of clicks per content. This means that advertisers who have been greatly affected, have moved to other programs or have limited their ads to search.
This means less competition in content and hence lower income for publishers. Publishers who previously had high-yield ads, now have to change their content to make sure they get ads at all. This is largely the fault of the publisher itself but the problem is that; if it is not overcome, it can make adsense kneel.
No one has no weaknesses, including Google Adsense. The weakness that is also owned by Google Adsense is not paying enough for their search program. Other similar programs pay higher rates, and if the publisher decides to go elsewhere then the problem will occur for advertisers and publishers alike.
Even though Google failed to pay enough to look for another big problem with Adsense is that it doesn't have a strong graphical ad database. Many advertisers prefer to display graphic drive ads, but this has not yet materialized. Because several other programs exist for PPC graphic distribution problems can occur.
Although this may not be a problem for all publishers, many complain that the ads on their site do not change, so that their repeat visitors fail to see new advertisements and fail to visit them. This is a problem that can be overcome by rotating ads.
However, if the ad plays, how is it associated with advertisers who pay per click rates? These are all problems Google must solve to ensure that Adsense remains the market leader.
Adwords on the other hand also has a big advantage, and remains the best on the market. CPC rates can be chosen by advertisers so that even when they feel they are not getting the expected results, they can reduce prices when using services.
Even though there are many problems, programs from Google Adsense are still the most popular among publishers, while Google Adwords remains the most popular among advertisers; with a database of more than 140,000 AdWords will remain on top for the foreseeable future. https://bit.ly/2H3v4fd