Text Ads vs.Graphics Ads on Adsense. Google Adsense gives advertisers and publishers the opportunity to advertise in text and graphic formats for their site blog.
Because advertisers decide to place adsense on their website above banner ads, the question remains. Which is the best for advertisers and for publishers?
On the one hand advertisers may feel that image ads are more responsive but less likely to stimulate sales. On the other hand, text ads can convert more, while being less visible to consumers.
Text-based ads are considered to be the least annoying of the two formats. But does that mean that graphics ads are better? Consumers are accustomed to graphic advertisements from logging in to free email accounts, and from using other web-based services. Because they are accustomed to graphic advertising, they almost program themselves to ignore it.
Through non-targeted advertisements, consumers are accustomed to brand advertisements which they think are generally less targeted. This can cause consumers to ignore graphic ads from the assumption that the ad will be the same.
Adsense Text Ads
Text ads are not forced on surfers. By being less clear some people will not see it at all, but those who see it, and read it more likely to click it. This is because there are a number of reasons, but the first is that they provide more information.In general, someone who reads the text on a page will not be fully satisfied with what they read, and if they check their adsense ads they will most likely read something that will further add to their next goal. With image ads, it's much more than the surfer's stakes.
Adsense Graphic Ads
Graphic ads are often paid per impression. This is because advertisers might try to promote their brand, instead of promoting special useful services. Therefore they are considered to have a worse conversion rate, and with these text ads in the eyes of consumers more effectively.However, if the text contained in the advertisement is placed in a graphic format, which is the most effective? Well, first it can be assumed that surfers will be more likely to see it, but if they have a lot of image ads appearing next to each other they may feel overwhelmed.
Graphic ads are also difficult to manage. Let's consider Google allowing ads to be changed frequently and without rules. Advertisers can claim affiliates from the website where they advertise, and contain keywords such as "ipod" that cannot be loaded in text ads. Although more settings and quality control can be applied, pornographic images, for example, can be made to appear on advertisers' advertisements without knowledge.
Text ads also have a broader market appeal, because advertisers generally don't have internal resources to create image ads, but have internal resources for writing text ads. This can mean that various advertisers find text ads accessible, through text ads being less burdensome to advertisers, and easier to change.
Text ads are also cheaper for advertisers to make, where as a graphically designed ad may cost more than $200. By removing these fixed costs, advertisers may be willing to give a higher rate for the ad itself; thus benefiting advertisers and publishers.
Text ads seem to be advertisers' preferences. They pay CTR (clickthrough rate) and only receive targeted traffic. This eliminates the risk of a business that previously had to worry that advertisements were not only visible, but clicking and stimulating sales. Because CPC (Cost Per Click) is more relevant to text ads, advertisers can get exposure without the need for high clickthroughs to be effective.
Big brands are willing to advertise in both formats, but the broad market appeal of the text is unavoidable making it a winner. When a flash website disappears with image ads, it becomes clear that text and information are the preferences of website users. https://bit.ly/2JovKgq