Women in Your Ad. Showing female models in advertisements initially began with advertisements on products such as alcohol and adult entertainment. The trend then spread like wildfire on the market and is still widely used even though it is exaggerated. It is imperative now to have a beautiful model in all types of advertising, which sometimes seems unnecessary. They seem to sell anything from shaving gels to cars.
Many women's rights activists say that women are projected only as objects by these advertisements. But the hard truth is that advertisements that feature women affect viewers of all ages and advertisers are aware of this.
Advertising starts with an attractive woman posing in a tempting way followed by products or services offered by the company. The beauty of the model has attracted customers, so advertisers do not need to work more to motivate them.
But there are some disadvantages to using a female model in some advertisements and if the consumer is smart enough, it won't take time for her to realize that. It is totally irrelevant to display a female or actress model in an ad promoting male products.
Women in Ads
Some good examples of this point show a woman in an ax deodorant ad and a comparison of a woman's naked body with a car's body. The second disadvantage is that more concentration on the model, the appropriate attention given by the product is not enough. The main focus of the ad is lost.Surprisingly, only a few male models advertise male-oriented products. Even a woman's image on internet advertising seems illogical to some extent, because there are thirty percent of female internet users and seventy percent of male internet users, all over the world. To add to this, advertisers cannot explain why beautiful bodies bring success to advertising.
Advertising is a convincing and motivating tool, which can leave a deep impact on the minds of viewers and play a major role in shaping the culture and attitudes of society. Extensive and extensive portrayal of women in this way only reduces their image to become the object of passion. Emphasis is placed only on women's physical beauty such as features, body curves.
After the ad is taken, using graphic technology, all kinds of body imperfections are changed by sending signals that only the perfect person is intended to use the product.
The company has moral responsibility also in society. These advertisements have a negative impact on society and cause problems faced by lay women. The main bad effect is pressure on women to get an almost perfect body.
They become so depressed that they take unhealthy ways to achieve the goals set. They develop eating disorders; their health is affected which can sometimes cause irreparable damage. And those who never made it to that point, faced humiliation and were ridiculed by everyone around them. This results in depression and other long-term psychological illnesses.
According to research and surveys conducted, most women swear that advertising lowers their self-confidence and they visualize themselves as unattractive because the images depicted about women are perfect in advertisements.
In America, seventy-five percent of healthy women think they are overweight. Half of the female population follows a diet program and nearly ten million women suffer from serious eating disorders. The weight of a fashion model is twenty-three percent lower than the average woman.
Advertising does not spare women being beaten. In a special advertisement after shaving lotion, the background voice said that it was very important to learn martial arts because once a man applied the company's products, the woman around him would be interested and would pounce on him.
Towards the end of the commercial, they showed a male model kicking several female models that seemed to have attracted him. This is a decrease in women's respect for the lowest level.
After all this exposure, female viewers identify themselves as a weaker sex. Some people think that men determine their self-esteem. Excessive exposure to women as sex objects has triggered cases of physical violence and rape.
The majority of women take the wrong way to get the stick, which results in illness, sometimes causing death. And most of this is associated with advertisements that flow into the lives of innocent people every day. Marketing ethics must be built to improve the status of women in society and give them appropriate rewards but not reduce them. https://bit.ly/2LmrEbj