Use Celebrity Branding as an Ad. Celebrity branding has become one of the best advertising methods that uses celebrity services as a tool to promote products or services with the help of fame and their status in society. This method has several approaches; it can involve celebrities only appearing in advertisements and celebrities can enter because they attend events for promotion. Another method is to start product lines using their names as brands.
Perfumes and clothing are the largest product lines involving such promotions. All famous actors, singers and models are known to give their names to certain brands or licensed products. Jennifer Lopez started her own clothing line some time ago featuring designer clothes designed by her.
The Effects of Celebrity Branding
Customer buying behavior is strongly influenced by famous people. Marketing experts, using the principle of associative learning, analyze the lifestyle of celebrities to put them right on the brand that describes them perfectly. Feelings of fashion, attraction, awareness, fame, and public image are thoroughly reviewed to establish them the right charity or product.Repetition, blocking, pre-exposure of CS, extinction, overshadowing, ownership, and size of association associations are principles on the basis of the analysis carried out such as Miss World Aishwarya Rai's famous Indian who has very beautiful eyes chosen to campaign for donation projects.
Some celebrities are known for their different voices. This concept leads to the method of voice-over in advertising. Their voices only attract customers when used in advertisements.
Today, almost twenty percent of the advertising industry uses celebrity support. Celebrities are bound to support many products and brands over a period of time. Every time a different image from a celebrity is projected to the public.
Companies must remember their previous identities and play accordingly. Projecting different people every time will maintain customer interest, but at the same time both identities may not conflict with each other. The captain of the English soccer team David Beckham has supported many products.
When advertising for Gillette, his taste for hairstyles is considered and he is given a bald look. When campaigning for Police, his love of fashion was displayed everywhere and David Beckham, who was very jeweled, was portrayed.
If a celebrity is not comfortable with different images every time he can make a graphic image or their own logo that can be used every time they advertise for a particular product. The logo can reflect the personality of each celebrity, such as fonts can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created the JLO logo, which is used to advertise perfumes and even their own clothing lines.
Another advantage in this approach is that brands can still appeal to many people even after celebrities have lost their appearance because they will not need visual recognition and assistance in long-term negotiations. The celebrity logo itself carries style and attitude.
Millions of dollars are invested by marketers to get promotional support for super stars every year. Davie Brown Entertainment has an agency that is entirely aimed at the purpose of choosing celebrities for a product. They not only rated celebrity caliber to influence brand affinity and consumer tastes, but also designed advertisements to be displayed by the celebrity. https://bit.ly/2UYVEty