The Secret of Making a Successful Ad Plan. Many factors must be considered when making an advertising plan. Like the type of message delivered, the target audience, how they should be targeted, budget, etc. All that depends on the nature of the ad.
Regarding the type of message to be delivered, try to think from the customer's point of view. What will impress him and capture his favorite. Record what points the customer expects from the company and what benefits he will have when dealing with the company.
Efforts must be made to maintain the interest of viewers or listeners or readers in the advert until the end. This procedure is known as message selection.
After drawing an outline, select a line that will really attract customers. The message should not be long enough to make customers bored. Some advertisers are under the illusion that the more problems that are written, the better the message is delivered.
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Usually they are afraid of not losing information. This does nothing but reduce the effectiveness of advertisements and dissatisfied customers.For example, the title of the ad may not only be "We Sell Clothing", which is too appropriate. The likes of the people must be learned and the title must be designed so that the customer feels that his needs are being met. It must also consider seasonal changes such as If the season at that time is summer and there are many beaches around the area, the title of the ad must be something of interest as this example; "Get Your Hot - Buy a Bikini" or "Summer clothes for sale."
The body of advertising must talk about the need to switch to summer clothes such as cotton clothes. This should also address the health perspective, as cotton cannot be used as swimwear because it will cause contamination, therefore swimwear is made from synthetic materials. Also includes a line about swimwear for people who are overweight.
Advertising is a traffic builder or relationship builder or reputation builder. Suppose the budget involved is less, the target is a relationship builder. Because once a customer is established, they will start trusting the company and will not switch to another company.
According to one study, it takes ten percent less resources to retain existing customers than attract new customers. If the focus is on brand recognition, advertising must build traffic.
The next point is whether advertisers want fast results or long-term results. If the results are quickly desired, then the deadline must be collected. As with seasonal sales, customers rush to make a profit before the offer ends.
So fast results are expected in this case. But the disadvantage with time-limited advertising is that the customer is bound to forget the product or company in a short time and it does not create a deep impact on the customer's mind.
Competing against adverts of competing companies also contributes to successful advertising plans. Message strength must be compared to competitors. That does not mean that advertisers must use the same plan as their competitors, it will look like an imitation and effectiveness will decrease. But advertising must be smartly planned through different and effective channels, to defeat competing ads.
Product descriptions are also very important, such as assuming an advertisement is made for a restaurant, it will get customers immediately, if that's interesting. But if the ad is for a computer, it will not produce immediate results, because not every day someone buys a computer. This is called purchase cycle analysis.
If you target a higher impact, the bulletin is the best bet. But if a bulletin is sent to a real potential customer, this approach must be adopted for sending messages. It should only be selected after a thorough analysis, regardless of the budget.
Hire professional advertisers or advertising writers because not hiring people will sometimes be more expensive and result in more losses. https://bit.ly/2PNpUGJ