Impact of Colors in Ads. The human brain receives signals faster through the eyes than the ears. Visual appearance should be more attractive compared to other senses, no matter what the presentation medium is. So, there is a method by which one can increase visual appeal. Other senses facilitate visual attraction, and it is also important to concentrate.
Typical examples are colors when accompanied by audio, and writing. According to one study, large budget companies spend billions in color market research, which helps in product development and packaging.
Colors, along with content, help offend visitors' interests and make surfing on blog or websites longer. Colorful articles will make the reader read them to the end. Color makes everything look more friendly.
Color is known to affect a person's behavior. Like blue is said to have a relaxing effect. Red represents passion and love. Dating websites can have red as the background color.
Fast food restaurants have a bright picture of beautifully decorated food on the walls. This tempts customers and consumers to eat food, eat and go quickly. And this is the expected reaction.
The light effect can also be used to play with the viewing mind. Advertising, especially for food products, has strategically placed lights. The effects of light trigger hormones in the brain, which increases hunger. If the same thing is placed in a rather dim light, it will not be equally tempting.
Effect of Colors on Advertisements
Countries throughout the world have different cultures that connect colors with an event or emotion. Climate conditions are also associated with this. Like in America, people are black with death and where in Asia, white is related to death.People who live near the equator like warm colors and people who live closer to the poles like cool colors.
Advertisers must have knowledge of colors and what they refer to as well. Black represents elegance, sophistication, seduction and mystery. White means peace, pure, clean, light and youthful. Gold stands for prestige, luxury and elite. Silver means prestige, scientific and cold. Yellow means warmth, happiness, and joy.
Orange means warmth, pleasure, and enthusiasm. Red means love, joy, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green means nature, freshness, fertility and abundance. Blue means cool, trust, belonging, and reliability. And finally, Purple stands for spiritual, royalty, and dignity.
From the advertiser's point of view, we can conclude that colors can determine customer shopping habits. Black, blue, red and orange attract impulsive buyers. Smart buyers are interested in pink, light blue and dark blue.
Companies use colors in logos, advertisements, etc., to convey the right message to customers. Wal-Mart advertising has a navy blue background and the catch line is "We sell at lower prices", which means smart customers are their destination. Mercedes has a silver logo, according to its class.
Before designing an ad, targeted customers must be recognized and advertisers may not use colors that are their personal favorites but in accordance with advertising campaigns. Ads for children must have bright and bright colors.
Yellow, red, blue and green, which are the main colors, are colors that attract children, which is why parents buy these colors for their children. These colors represent warmth, sweetness, trust, reliability, pleasure and security. https://bit.ly/2JfWIXP